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Bureau of Alcohol, Tobacco, Firearms and Explosives

Reward Notice

Contact: PIO Suzanne Dabkowski
For Immediate Release
Wednesday, February 10, 2021

Madeira Store Owner Murdered, ATF Offers $10,000 for Information

CINCINNATI — The Bureau of Alcohol, Tobacco, Firearms and Explosives is announcing a reward for information leading to the identification, arrest, and conviction of the individual responsible for the murder of the owner of Madeira Beverage, located on Kenwood Rd., on Tuesday, February 9. 

At approximately 7:45 p.m. on February 9, an unknown suspect shot Mr. Roop Gupta, the owner of the business, during an armed robbery. The suspect is believed to be about 6-feet tall, weighing between 240 and 250 pounds. He was last seen fleeing the store in a dark vehicle headed north on Kenwood Road. ATF is investigating this incident with the Madeira Police Department.

Anyone having information about this incident should contact ATF at 1-888-ATF-TIPS (888-283-8477) or LT. Paul Phillips of the Madeira Police Department at 513-272-4214. Individuals may also email, or contact ATF through its website at Tips may also be submitted to ATF using the ReportIt® app, available on both Google Play and the Apple App Store, or by visiting

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