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Bureau of Alcohol, Tobacco, Firearms and Explosives

Reward Notice

Contact: Corey Ray
For Immediate Release
Friday, February 11, 2022

Reward for Information on QVC Distribution Center Fire

Up to $20,000 being offered by ATF and QVC, Inc.

CHARLOTTE, N.C. – The Bureau of Alcohol, Tobacco, Firearms and Explosives today announced a reward of up to $10,000 for information on a massive fire that destroyed a QVC distribution center in North Carolina. QVC is matching the funds, bringing the possible reward total to $20,000.  

“Given the devastating impact this fire had on the community, it is imperative that we get to the right conclusion as soon as we can,” said ATF Special Agent in Charge Vince Pallozzi. “We have not reached any conclusion at this point and we’re looking to the former employees, along with their friends, families, and neighbors, to provide any details that could be relevant to the investigation. Should that information point to criminal activity, the individual who provided that assistance could receive a very substantial reward if an arrest and conviction occurs.”

State Fire Marshal and North Carolina Insurance Commissioner Mike Causey says he agrees with Pallozzi.

“I ask anyone who knows anything about this fire to please come forward,” Commissioner Causey said.

Fire and emergency crews from six counties responded to a fire at 100 QVC Blvd. in Rocky Mount last December. One fatality was confirmed and approximately 75 percent of the 1.5 million square-foot facility was damaged in the fire.

ATF is investigating the fire along with the North Carolina State Bureau of Investigations, the N.C. Office of State Fire Marshal, and the Edgecombe County Sheriff’s Office. ATF’s National Response Team was stationed at the scene for several days after the fire, and ATF Special Agents have continued to work with area local and state agencies on the investigation.

“Our hearts go out to the family of Mr. Ricks and to everyone who was impacted by the distribution center fire,” said SBI Director Robert Schurmeier. “It’s times like these that we are extremely grateful for our partnerships with local, state and federal agencies. It’s those working relationships that allow us to respond immediately and investigate thoroughly. As the community begins the healing process, we know how important it is to have answers. Now, more than ever we need the community to come forward with any information that can help investigators. Remember, we are in this together.”

“This fire has caused significant impact to the Rocky Mount community. If anyone has information, whether big or small, please relinquish it to authorities so we can bring closure to the family of Mr. Kevon Ricks and the others affected,” said Edgecombe County Sheriff Clee Atkinson.

Anyone with information about the fire should contact ATF at 1-888-ATF-TIPS (888-283-8477). Information can also be sent to, or through ATF’s website at All tips will remain anonymous.

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