Sample Block

Bureau of Alcohol, Tobacco, Firearms and Explosives

For Immediate Release

July 12, 2012

Contact: PIO S/A Thomas Ahern

(312) 846-7228

Targeting Rockford Area Gun Crime

ATF Ad Campaign Encourages Citizens to Report Firearm-Related Crimes

CHICAGO – The Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) recently launched an advertising campaign in Rockford, Ill., in an attempt to encourage the public to report firearm-related crimes.

Several billboards in the Rockford area, displaying the message pictured below, provide the public with a phone number, 1-800-ATF-GUNS, which can be utilized to report gun crime 24/7. Individuals providing information may remain anonymous. Depending on the level of assistance, citizens may be eligible for monetary awards if the information leads to a successful prosecution.

The goal of the campaign is to increase citizen involvement in making communities safer and remind the public that it can report gun crime anonymously.

ATF has worked in conjunction with Lamar Outdoor Advertising, which donated a substantial amount of the advertising space on both electronic and stationary billboards throughout the city of Rockford and outlying areas.

Help Rockford Stop Violence

More information on ATFand its programs may be located at